ANTONIO
(b. Ciudad de México, MX) I’ve spent the majority of my career straddling the worlds of branding and digital. I firmly believe that great work cannot happen without collaboration, strategy and a solid typographic foundation. I’ve learned to embrace chaos, uncertainty, and the reality that no matter the project, there is always room for experimentation.
After originally focusing on branding, print, and comprehensive brand systems, a move to New York City in the mid 2010s offered an opportunity to bridge my knowledge into digital-focused projects. I worked with diverse clients including TD Ameritrade, Livestream (now Vimeo), Forbes, and HQ Trivia to create comprehensive programs that would first define a brand’s core touchpoints, then extend them seamlessly to digital and product. In 2018, I moved to San Francisco to up my hiking game and lead more creative and open-ended projects for clients like Patagonia, Google, and countless tech startups (and won some awards along the way). I am currently based in Austin, TX where there is less hiking but a lot more tacos.
I am currently working as an Associate Creative Director at Instrument.
(Portfolio walkthrough by request)
Notable Work
(aka projects I’ve enjoyed being a part of)
PROJECT
TASK
Shopify for Enterprise
Brand Identity, Campaign
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Fab (Epic Games)
Brand Identity, Campaign
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Nova Credit
Brand Identity, Website
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Digital Editorial
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Brand Identity
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
HUGE Design
Brand Refresh, Website
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Digital Editorial
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
The Age of AI: And Our Human Futures
Website
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Traction
Brand Identity
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Digital Editorial
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Brand Identity
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Brand Identity, Website
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Digital Editorial
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Identity, Website, Campaign
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Más Wings
Brand Identity
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Lightstep
Brand Identity
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Brand Identity, Website
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
cars.com
Brand Identity
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
HQ Trivia (CMS)
Product Design
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Intellos
Brand Identity
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
TDA Mobile Trader
Product Design
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
TD Ameritrade: Product Design Book
Editorial Design
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
TV Azteca (Mobile App)
Product Design
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Product Design
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Livestream
Brand Identity
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Concept Racer
Brand Identity
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
ABC (Mobile OS)
Product Design
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
MSNBC (Mobile OS)
Product Design
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Telemundo (Mobile OS)
Product Design
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Syfy Channel (Mobile OS)
Product Design
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
NBC (Mobile OS)
Product Design
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Signal Forest
Brand Identity
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Brand Identity
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Light Farms
Brand Identity
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Stonelake Capital Partners
Brand Identity
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Verizon: Power My Startup
Campaign
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
Querencia Community Bike Shop (RIP ⚰️)
Brand Identity
![](https://freight.cargo.site/t/original/i/5ffef25032348277ec9065aabe7e08a4e45565b67b5b1d40c7cd099156020d17/blank.png)
MONDRAGÓN
MONDRAGÓN