ANTONIO



          (b. Ciudad de México, MX) I’ve spent the majority of my career straddling the worlds of branding and digital. I firmly believe that great work cannot happen without collaboration, strategy and a solid typographic foundation. I’ve learned to embrace chaos, uncertainty, and the reality that no matter the project, there is always room for experimentation.

After originally focusing on branding, print, and comprehensive brand systems, a move to New York City in the mid 2010s offered an opportunity to bridge my knowledge into digital-focused projects. I worked with diverse clients including TD Ameritrade, Livestream (now Vimeo), Forbes, and HQ Trivia to create comprehensive programs that would first define a brand’s core touchpoints, then extend them seamlessly to digital and product. In 2018, I moved to San Francisco to up my hiking game and lead more creative and open-ended projects for clients like Patagonia, Google, and countless tech startups (and won some awards along the way). I am currently based in Austin, TX where there is less hiking but a lot more tacos.

I am currently working as an Associate Creative Director at Instrument.

(Portfolio walkthrough by request)




Notable Work

(aka projects I’ve enjoyed being a part of)


YEAR  
PROJECT
TASK
SECTOR
2023   
Fab (Epic Games)
Brand Identity, Campaign
Technology
2023   
Nova Credit
Brand Identity, Website
FinTech
2022   
Digital Editorial
Technology
2022   
Brand Identity
FinTech
2021   
HUGE Design
Brand Refresh, Website
Industrial Design
2021   
Digital Editorial
Technology
2021   
The Age of AI: And Our Human Futures
Website
Publishing
2021   
Traction
Brand Identity
Retail/Fashion
2021   
Digital Editorial
Technology
2020   
Brand Identity
Real Estate
2020   
Brand Identity, Website
Games
2020   
Digital Editorial
Technology
2020   
Identity, Website, Campaign
Social Activism
2020   
Más Wings
Brand Identity
Restaurant
2019   
Lightstep
Brand Identity
Technology
2019   
Brand Identity, Website
Technology
2018   
cars.com
Brand Identity
Technology
2018   
HQ Trivia (CMS)
Product Design
Technology
2018   
Intellos
Brand Identity
FinTech
2017   
TDA Mobile Trader
Product Design
FinTech
2017   
TD Ameritrade: Product Design Book
Editorial Design
Finance
2017   
TV Azteca (Mobile App)
Product Design
Television
2016   
Product Design
Travel & Leisure
2016   
Livestream
Brand Identity
Technology
2016   
Concept Racer
Brand Identity
Retail/Fashion
2015   
ABC (Mobile OS)
Product Design
Television
2015   
MSNBC (Mobile OS)
Product Design
Television
2015   
Telemundo (Mobile OS)
Product Design
Television
2015   
Syfy Channel (Mobile OS)
Product Design
Television
2015   
NBC (Mobile OS)
Product Design
Television
2015   
Signal Forest
Brand Identity
Technology
2015   
Brand Identity
Architecture
2014   
Light Farms
Brand Identity
Real Estate
2014   
Stonelake Capital Partners
Brand Identity
Finance
2013   
Verizon: Power My Startup
Campaign
Technology
2012   
Querencia Community Bike Shop (RIP ⚰️)
Brand Identity
Nonprofit


MONDRAGÓN